Businesses across the globe have been hosting video meetings, webcasts, and online events for years now. However, the difference in location isn’t an excuse to throw meeting etiquette out the window.
Video meetings have a distinct set of meeting rules that attendees are expected to follow.
Everyone knows the basics like showing up on time and being prepared, but are your team members following these common rules of etiquette for video conferencing?
1. Test Video Conferencing Tools Before the Meeting
There is nothing more embarrassing than having your video meeting app quit on you in the middle of an important meeting with a potential client. With this in mind, always test your video and audio as well as video conferencing bandwidth before the scheduled meeting time.
Doing so eliminates any possibility of poor connections, dropped calls, or worse—app failures.
2. Skip the Distracting Backgrounds
If possible, find a room free of distracting wallpapers, clutter, or movement. The hustle and bustle of an office can provide for a chaotic video meeting experience for the host and guests alike.
If you are unable to find such a space, use creative options such as backdrops designed especially for video conferencing, like the ones listed in this Anyvoo article.
3. Silence the Noise
When looking for a proper space to conduct the video meeting, always search for a quiet spot in your office, home, or coworking space. Again, noisy offices can be super distracting to those participating in your video call.
And, when it’s not your turn to speak during the call, always mute your microphone. This eliminates the possibility of unnecessary or sudden noises disrupting the flow of the meeting, too.
4. Turn Off or Mute Other Apps, Software, and Tech
When your phone dings in the middle of an in-person meeting, what do you do? You immediately silence the ringer and refocus on the meeting at hand. The same etiquette applies to video meetings!
You don’t want to be the rude individual who responds to a text or Slack message in the middle of a video meeting, do you?
Be sure to toggle on the “Do Not Disturb” function on your phone and other apps like Slack or your email platform. Those notifications will be there when your meeting is over, we promise!
5. Always Have a Meeting Agenda
No one enjoys attending a meeting for a topic that could have easily been communicated in an email or a Slack message. Having a meeting agenda avoids that disaster.
Create and distribute a meeting agenda at least 24 hours before the scheduled call. This allows participants to review the proposed points of discussion and suggest any additions or retractions. Then, follow the agenda to ensure the meeting conversations are on point and do not get derailed by side topics.
Has your team abided by proper video meeting etiquette or are you guilty of a video call faux pas?
When it comes to the idea of streaming video for your small business, do you steer clear of any opportunity to do so?
Are you frightened by the thought of paying an arm and a leg to host an online event or webinar? Is the idea of being on live video keeping you from accomplishing your business goals?
Don’t be frightened! Streaming video is more accessible than ever.
And, companies can use live video, online events, and webcasts alike to grow their business—even during times of uncertainty, like the COVID-19 pandemic.
We’ll show you how!
Why Invest in Streaming Video?
Did you know 80% of people would rather watch a live video from a brand than read the company’s blog?
Streaming video allows your company to share live or on-demand video content with consumers who want to view it! This opportunity provides customers with the information they want when they need it and in an engaging format.
Plus, on top of streaming video being accessible to businesses of all sizes, this content format enables brands to build their authority within the industry and with consumers.
Grow your small business by using streaming video for:
B2B and B2C businesses struggle with retaining top-paying customers. When you invest in streaming video, your customer retention strategy benefits.
For instance, a B2B company can stream on-demand instructional and tutorial content or host live webcasts to help clients use their service or product after the initial purchase. Similarly, companies can use live video conferencing to help clients with their troubleshooting problems.
Streaming video also provides businesses with the opportunity to interact with customers in real-time through engaging features like chat rooms, polls, Q&A, and so much more.
Small businesses can leverage streaming video as a lead generation tool, too.
Companies can host live video events where customers can hop on and learn more about a particular topic, ask questions, and engage with other customers. For instance, if you run an accounting firm, host a regular live video segment where customers can get their accounting and tax questions answered in real-time!
Best of all, these lead generation efforts double as a customer retention strategy too. Live video, online events, and webcasts enable first-time customers and loyal fans to participate as they wish.
Start Streaming Video for Your Small Business
From accessible technology to endless benefits, small businesses need to embrace streaming video opportunities for future business growth. Check out AMG suite of streaming video tools and get started today!
original article: https://www.pgi.com/blog/2020/10/small-businesses-shouldnt-be-afraid-of-streaming-video/
2020 decimated the conference industry. Massive industry and consumer conferences, including CES, Disney’s D23, and more, all canceled their 2020 line-up.
And, as we near the end of the calendar year, many events professionals are wondering, “Will we still be hosting virtual events in 2021?”
While no one can truly predict the outcome of the coronavirus pandemic, many organizations are already canceling their 2021 in favor of a virtual event option with CES and Disney leading the charge.
With 2021 conference cancelations happening left and right, it’s important to understand why this is happening and what your organization can do moving forward.
Three Main Reasons Why 2021 Conferences Are Being Canceled
Aside from the general uncertainty surrounding the COVID-19 crisis, businesses are canceling their 2021 events for these key reasons:
Large Crowd Sizes
Many states around the country are still upholding restrictions on crowd sizes. This immediately limits gigantic industry conferences with thousands of attendees.
Lower Attendance Rates
Even if in-person events are allowed to happen in a particular region, most individuals will be wary of attending such an event. Few people are interested in going to conference happy hours or roaming tightly organized conference halls with thousands of people they don’t know.
Smaller Event Budgets
As a result of the anxiety and uncertainty surrounding in-person events, 57% of event professionals believe their budgets for 2021 will decrease significantly. And, with few sponsors looking to align their brands with in-person events that can cause the spread of a global virus, event marketers must be strategic about how they spend their 2021 budget.
The Solution? Virtual Events.
To combat the losses caused by the pandemic, the events industry is rapidly pivoting to embrace virtual events. From live-streaming panel discussions with industry and topic experts to on-demand webinars and webcasts, the options are limitless when a conference becomes virtual.
Not only do virtual events solve the problem of hosting an event in the midst of a pandemic, but they also:
- Offer a scalable solution for organizations: Virtual events are perfect for small company sessions and large industry events. The technology scales to meet and exceed the needs of every size event.
- Budget-friendly: Rather than spending money on decor, overhead, and equipment, companies can maximize their budget by investing in secure webcast technology, hiring the best speakers, and promoting their event online.
- Removes previous barriers to entry:By eliminating the hefty price tag and location barriers, companies that embrace virtual events find their attendance rates improve as more people can join in from all over the world.
Instead of canceling your 2021 conference, make the switch to a virtual event. You’ll be happy you did.
In April 2020, amid the COVID-19 pandemic, remote work was at an all-time high. With 62% of employees working from home.
This forced remote environment was many teams’ first encounter with a virtual workforce. As a result, many companies worried about maintaining their company culture while their team worked remotely.
However, companies like Buffer, Basecamp, and HubSpot have been working remotely for years and boast some of the most renowned company cultures. As a result, these remote companies have enjoyed productive teams, reduced turnover, and happier employees.
If your team is struggling to keep the company spirit and mission alive while working virtually, keep these four helpful tips in mind:
1. Document Company Values
Without a defined set of company values, your team and any newcomers will not have a foundation to base the company culture off of.
Work with your leadership team to develop and document your company’s values, mission, and other necessary statements. Then, ensure that all employees have access to these documents when working from home. Some companies also publish their values right on the brand website for all to see and be held accountable!
2. Ensure that Leadership Embraces and Embodies Company Values
If employees see their managers and company executives ignoring company values and culture, why should they be expected to embrace it?
A great company culture—regardless of location—starts from the top. Company leadership and managers must adapt and embody the business’s values through their work, communication, trust in employees, and transparency. Otherwise, how can you expect your virtual employees to do the same?
3. Frequent Communication
Remote employees struggle with feelings of isolation and a lack of communication. This frustration leads to unhappy employees and a disappearing company culture.
Combat this by hosting weekly video meetings to check-in with teams and get their feedback. Communicate all necessary company updates and allow them to chime in as well. This engaging meeting style keeps employees participating and involved with the company, all from the comfort of their home.
4. Schedule Virtual Team Activities
Part of a company’s culture is built in the camaraderie developed from interacting with one another. In an office, you’d be able to grab coffee with your coworkers, chat about your day, and get to know one another simply in passing.
In virtual settings, however, these interactions must be scheduled. But they don’t need to be intimidating! From virtual happy hours to one-on-one meetings with each other to break the ice, these virtual team activities help your team build and maintain a company culture and camaraderie.
Virtual Company Culture Takes Time
Transitioning a company culture to the home office won’t happen overnight. However, if you keep these four tips in mind, your team is well on the way to a happy, productive virtual workforce.
If you’re ready to take your message global, no communications tool quite compares to the ease, flexibility, and affordability of a webcast platform. Consider the following benefits:
1. Deliver Your Message Faster
When communication success hinges on the speed of your message, look no farther than a global webcast.
Take the stress out of your webcasts with our flexible event delivery that scales from self-service to fully-managed support. Whether you want to produce a global town hall, company announcement or update, all-hands, investor relations meeting, or a high-profile marketing or training event, GlobalMeet Webcast will transform your online event experience.
2. Extend Your Reach
Attendees need only a laptop or smartphone and an internet connection. Simply repeat the same webcast for attendees in different time zones, live.
3. Enjoy Multinational Inclusion and Engagement
Employees want to hear from company management. Video webcasting is one of the most effective and cost-efficient ways for executives to reach hundreds or thousands of employees and external audiences wherever they’re located. Video humanizes people. It provides a platform to connect with your audience and cultivate their trust.
According to a Gallup workplace study, companies with highly engaged workforces outperform their peers by 147% in earnings per share. Improving engagement pivots on improving communication with your employees. This reliance can pose a bigger challenge for businesses with a geographically dispersed workforce in multiple time zones.
Not so with global webcasts.
Interactive features make it easy for webcast attendees to ask the presenter and host questions (the information is shared across global teams), participate in brief polls or tests, and link to social media feeds.
4. Save Money and Time
Putting on a global webcast doesn’t involve travel, food, and lodging expenses—or the time it takes to arrange big events in different locations.
What’s more, your carbon footprint is smaller with webcasts.
5. Create an Online Archive
You can archive any of your webcasts for on-demand viewing. It’s another way to extend the reach and impact of your webcast message. Internal training and onboarding are two types of video content ideal for archiving.
Plus, the interactive features don’t have to stop when you archive your webcasts. Keep these features active, and you’ll continue to collect valuable lead and customer data.
6. Show Corporate Transparency
Workplace transparency isn’t a nice-to-have trait anymore. Today, employees, customers, shareholders, and the media expect companies to be open and accountable for their business operations. Video is an ideal platform to help companies garner the fruits of workplace transparency: trust, loyalty, and engagement.
Employees need to hear from their company’s leaders. They need to feel that management cares about them and wants them to succeed as individuals. Video webcast is ideal for connecting executives with employees, especially in organizations with a geographically dispersed or remote workforce.
Presenting leadership as accessible helps build employees’ trust and loyalty. The opportunity to see executives’ expressions and body language provides the authenticity and transparency that employees desire. This style of communication is particularly important when company management offers hope or clarity during a difficult situation.
Do you need a enterprise level webcasting solution? More secure than most other offerings. We have been authorized to offer a 15 day FREE trial of global meet. Please contact us and let us set it up for you.
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As a result of COVID-19, in-person events have yet to start relaunching due to safety and health concerns. In fact, 54% of event-goers reportedRedirects to external site. that they would not be comfortable attending large, in-person work-related conferences or events this year.
It’s like that this concern will continue into 2021 and beyond, as well.
To continue engaging with potential customers, businesses are shifting to a hybrid events approach by incorporating various online experiences to their in-person events. Here are five reasons why you should consider a similar approach.
- Reach a Larger Audience
Even if you have a sky-high budget, in-person events are limited in nature. By hosting a physical event, some interested participants will not be able to attend for myriad reasons (such as financial, geographic or health/safety restrictions).
Adding online experiences to an in-person event opens your event up to those who previously could not attend. With a click of a button, they can tune into the event via a live streaming virtual panel, pre-recorded lecture, or interactive chat room with attendees.
The more people you’re able to reach, the greater opportunity your business has for qualified sales, brand exposure, and ongoing relevancy.
- Add Value for Attendees
In-person events are inherently limited. But online experiences, such as pre-recorded lectures or scanning QR codes to share contact information, provide an immense level of value for participants and brands.
For example, offering a virtual event hub to access resources like lectures, live streams, vendor information and chats enables those unable to attend in-person to fully participate in the event from the comfort of their home or office. And, with this information live online, attendees can access content and information well after the event has concluded.
For speakers, online access also expands the possibilities of the content shared with audiences. Rather than sticking to the traditional PowerPoint, speakers can share interactive links to further enhance the listeners’ experience.
- Give Your Event Longevity
By hosting and publishing aspects of an event online, you’re expanding the event’s relevance for months and years to come.
Long after the event concludes, participants can return to the virtual hub to review video content, find vendor information, or access lecture notes. This permanent digital environment allows past participants, vendors, and sponsors to find information on-demand.
- Get More Qualified Sales
In-person events offer excellent opportunities to speak with interested attendees and qualify potential leads.
Previously, vendors would only have a conversation and company name or role to use when qualifying attendees for potential sales. But with an online component, vendors and brands receive more accurate data to qualify leads. Businesses can see which event sessions leads attended, the content they accessed, and the online actions they took during the event – all of which allow them to make more accurate sales lead qualifications.
- Scale at a Cost-Effective Rate
In-person events, meetings, and conferences are expensive, both for the event host and participants. Now, however, companies are discovering that online events are far more cost-effective and scalable.
Offering online experiences as part of a fully digital or hybrid style event opens your event to the masses without draining your budget. For instance, you can host a hybrid event with a higher price point for in-person attendance and a lower cost digital attendance registration. This gives participants the option to attend in-person or online without missing out on any content or value.
It’s far easier to scale a digital event as well, as you don’t have to adhere to specific room capacity. In an online experience, there’s no cap on attendance, the number of programs/sessions, or what sponsors can promote — it’s all up to you.
Include Online Experiences as Part of Your Next In-Person Event
If your event was canceled or postponed due to the COVID-19 crisis, this is your chance to pivot to an online model. Remember, in 2021 and beyond, it’s like that many people will still be hesitant to travel and attend large in-person events.
Through tools like live streaming, webcasting, and virtual event hubs, you can easily bring the in-person experience into the homes and offices of participants around the world at scale.
Original Post: https://www.pgi.com/blog/2020/07/why-you-need-to-consider-adding-online-experiences-to-in-person-events/
AMG brings you news from the world of Professional Webcasting
As we adapt to COVID-19, more and more events are going digital. Despite 95% of event professionalsRedirects to external site. not believing virtual events are a replacement for in-person, 93% plan to invest in virtual events this year. And 71% of marketers expect virtual events to continue beyond 2020.Redirects to external site. Even when live events return, people will expect a virtual component.
The top concern surrounding virtual events is the fear of a technology failure. The last thing you want is for a live stream to go down in the middle of a conference, presentation, or roundtable discussion.
GlobalMeet Webcast is designed to seamlessly and securely deliver virtual events for marketers. This robust webcasting tool helps marketers:
- Generate high-quality leads
- Promote brand awareness
- Communicate effectively with webcast attendees
- Add event metrics to marketing automation and customer relationship software
When launching virtual marketing events you use webcasting tools to:
Run Virtual Conferences
Even if not in-person, your event can still go on. With webcasting, conference and trade show marketers can:
- Schedule break-out video conferences, between vendors and interested attendees.
- Pre-record and stream speakers, sessions, and educational workshops on-demand.
- Stream live, interactive Q&A sessions with hosts from anywhere in the world.
Host Online Demand Gen Events
Being able to speak with a potential customer face-to-face is often critical to closing deals – but marketers must pivot when that isn’t possible.
Webcasting allows marketers to generate high-quality leads by streaming live or pre-recorded events. You can close deals by streaming on-demand product videos, scheduling live Q&A sessions with a marketer from your company, or hosting an interactive webinar with qualified leads.
Stream Virtual Product Launches
Instead of hosting a physical event for a product launch, increase your audience reach by streaming it online. You can invite top partners, influencers, and customers to attend – as well as open your event up to the public by sharing your webcast event on social media.
Build anticipation leading up to the launch with live broadcasts, like short behind-the-scenes videos and product previews. Also consider requiring guests to pre-register to avoid any unnecessary interruptions and showcase your new product to the world live.
Switching to Virtual Events Can Be Easy
With webcasting software like GlobalMeet, you no longer have to worry about incurring losses on in-person events this year. Try GlobalMeet Webcast to discover how your company can host successful virtual marketing events.
Contact AMG so we can show you how to do your own Webcasting
Original post: https://www.pgi.com/blog/2020/08/how-to-use-webcasting-for-virtual-marketing-events/
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