Six Solid Business Advantages of Global Webcasts

If you’re ready to take your message global, no communications tool quite compares to the ease, flexibility, and affordability of a webcast platform. Consider the following benefits:

1. Deliver Your Message Faster

When communication success hinges on the speed of your message, look no farther than a global webcast.

Take the stress out of your webcasts with our flexible event delivery that scales from self-service to fully-managed support. Whether you want to produce a global town hall, company announcement or update, all-hands, investor relations meeting, or a high-profile marketing or training event, GlobalMeet Webcast will transform your online event experience.

2. Extend Your Reach

Attendees need only a laptop or smartphone and an internet connection. Simply repeat the same webcast for attendees in different time zones, live.

3. Enjoy Multinational Inclusion and Engagement

Employees want to hear from company management. Video webcasting is one of the most effective and cost-efficient ways for executives to reach hundreds or thousands of employees and external audiences wherever they’re located. Video humanizes people. It provides a platform to connect with your audience and cultivate their trust.

According to a Gallup workplace study, companies with highly engaged workforces outperform their peers by 147% in earnings per share. Improving engagement pivots on improving communication with your employees. This reliance can pose a bigger challenge for businesses with a geographically dispersed workforce in multiple time zones.

Not so with global webcasts.

Interactive features make it easy for webcast attendees to ask the presenter and host questions (the information is shared across global teams), participate in brief polls or tests, and link to social media feeds.

4. Save Money and Time

Putting on a global webcast doesn’t involve travel, food, and lodging expenses—or the time it takes to arrange big events in different locations.

What’s more, your carbon footprint is smaller with webcasts.

5. Create an Online Archive

You can archive any of your webcasts for on-demand viewing. It’s another way to extend the reach and impact of your webcast message. Internal training and onboarding are two types of video content ideal for archiving.

Plus, the interactive features don’t have to stop when you archive your webcasts. Keep these features active, and you’ll continue to collect valuable lead and customer data.

6. Show Corporate Transparency

Workplace transparency isn’t a nice-to-have trait anymore. Today, employees, customers, shareholders, and the media expect companies to be open and accountable for their business operations. Video is an ideal platform to help companies garner the fruits of workplace transparency: trust, loyalty, and engagement.

Employees need to hear from their company’s leaders. They need to feel that management cares about them and wants them to succeed as individuals. Video webcast is ideal for connecting executives with employees, especially in organizations with a geographically dispersed or remote workforce.

Presenting leadership as accessible helps build employees’ trust and loyalty. The opportunity to see executives’ expressions and body language provides the authenticity and transparency that employees desire. This style of communication is particularly important when company management offers hope or clarity during a difficult situation.

Original Article

Six Solid Business Advantages of Global Webcasts

5 Reasons to Add an Online Experience to Your In-Person Event

#Conferencing, #collaboration, #hostedvoice, #webcast #webinar #WorkWherever #WorkWherever #Globalmeet #PGi

As a result of COVID-19, in-person events have yet to start relaunching due to safety and health concerns. In fact, 54% of event-goers reportedRedirects to external site. that they would not be comfortable attending large, in-person work-related conferences or events this year.

It’s like that this concern will continue into 2021 and beyond, as well.

To continue engaging with potential customers, businesses are shifting to a hybrid events approach by incorporating various online experiences to their in-person events. Here are five reasons why you should consider a similar approach.

  1. Reach a Larger Audience

Even if you have a sky-high budget, in-person events are limited in nature. By hosting a physical event, some interested participants will not be able to attend for myriad reasons (such as financial, geographic or health/safety restrictions).

Adding online experiences to an in-person event opens your event up to those who previously could not attend. With a click of a button, they can tune into the event via a live streaming virtual panel, pre-recorded lecture, or interactive chat room with attendees.

The more people you’re able to reach, the greater opportunity your business has for qualified sales, brand exposure, and ongoing relevancy.

  1. Add Value for Attendees

In-person events are inherently limited. But online experiences, such as pre-recorded lectures or scanning QR codes to share contact information, provide an immense level of value for participants and brands.

For example, offering a virtual event hub to access resources like lectures, live streams, vendor information and chats enables those unable to attend in-person to fully participate in the event from the comfort of their home or office. And, with this information live online, attendees can access content and information well after the event has concluded.

For speakers, online access also expands the possibilities of the content shared with audiences. Rather than sticking to the traditional PowerPoint, speakers can share interactive links to further enhance the listeners’ experience.

  1. Give Your Event Longevity

By hosting and publishing aspects of an event online, you’re expanding the event’s relevance for months and years to come.

Long after the event concludes, participants can return to the virtual hub to review video content, find vendor information, or access lecture notes. This permanent digital environment allows past participants, vendors, and sponsors to find information on-demand.

  1. Get More Qualified Sales

In-person events offer excellent opportunities to speak with interested attendees and qualify potential leads.

Previously, vendors would only have a conversation and company name or role to use when qualifying attendees for potential sales. But with an online component, vendors and brands receive more accurate data to qualify leads. Businesses can see which event sessions leads attended, the content they accessed, and the online actions they took during the event – all of which allow them to make more accurate sales lead qualifications.

  1. Scale at a Cost-Effective Rate

In-person events, meetings, and conferences are expensive, both for the event host and participants. Now, however, companies are discovering that online events are far more cost-effective and scalable.

Offering online experiences as part of a fully digital or hybrid style event opens your event to the masses without draining your budget. For instance, you can host a hybrid event with a higher price point for in-person attendance and a lower cost digital attendance registration. This gives participants the option to attend in-person or online without missing out on any content or value.

It’s far easier to scale a digital event as well, as you don’t have to adhere to specific room capacity. In an online experience, there’s no cap on attendance, the number of programs/sessions, or what sponsors can promote — it’s all up to you.

Include Online Experiences as Part of Your Next In-Person Event

If your event was canceled or postponed due to the COVID-19 crisis, this is your chance to pivot to an online model. Remember, in 2021 and beyond, it’s like that many people will still be hesitant to travel and attend large in-person events.

Through tools like live streaming, webcasting, and virtual event hubs, you can easily bring the in-person experience into the homes and offices of participants around the world at scale.

Original Post: https://www.pgi.com/blog/2020/07/why-you-need-to-consider-adding-online-experiences-to-in-person-events/

3 Ways to Use Webcasting for Virtual Marketing Events

AMG brings you news from the world of Professional Webcasting

As we adapt to COVID-19, more and more events are going digital. Despite 95% of event professionalsRedirects to external site. not believing virtual events are a replacement for in-person, 93% plan to invest in virtual events this year. And 71% of marketers expect virtual events to continue beyond 2020.Redirects to external site. Even when live events return, people will expect a virtual component.

The top concern surrounding virtual events is the fear of a technology failure. The last thing you want is for a live stream to go down in the middle of a conference, presentation, or roundtable discussion.

GlobalMeet Webcast is designed to seamlessly and securely deliver virtual events for marketers. This robust webcasting tool helps marketers:

  • Generate high-quality leads
  • Promote brand awareness
  • Communicate effectively with webcast attendees
  • Add event metrics to marketing automation and customer relationship software

When launching virtual marketing events you use webcasting tools to:

Run Virtual Conferences

Even if not in-person, your event can still go on. With webcasting, conference and trade show marketers can:

  • Schedule break-out video conferences, between vendors and interested attendees.
  • Pre-record and stream speakers, sessions, and educational workshops on-demand.
  • Stream live, interactive Q&A sessions with hosts from anywhere in the world.

Host Online Demand Gen Events

Being able to speak with a potential customer face-to-face is often critical to closing deals – but marketers must pivot when that isn’t possible.

Webcasting allows marketers to generate high-quality leads by streaming live or pre-recorded events. You can close deals by streaming on-demand product videos, scheduling live Q&A sessions with a marketer from your company, or hosting an interactive webinar with qualified leads.

Stream Virtual Product Launches

Instead of hosting a physical event for a product launch, increase your audience reach by streaming it online. You can invite top partners, influencers, and customers to attend – as well as open your event up to the public by sharing your webcast event on social media.

Build anticipation leading up to the launch with live broadcasts, like short behind-the-scenes videos and product previews. Also consider requiring guests to pre-register to avoid any unnecessary interruptions and showcase your new product to the world live.

Switching to Virtual Events Can Be Easy

With webcasting software like GlobalMeet, you no longer have to worry about incurring losses on in-person events this year. Try GlobalMeet Webcast to discover how your company can host successful virtual marketing events.

Contact AMG so we can show you how to do your own Webcasting

Original post: https://www.pgi.com/blog/2020/08/how-to-use-webcasting-for-virtual-marketing-events/

GlobalMeet® Webcast Doubles Down on Customer Experience as Demand for Virtual Events Shatters Global Records

PGi, a virtual events and meetings company, has launched enhancements to its online events portfolio including GlobalMeet® Webcast and GlobalMeet Operator Assisted to give customers better video broadcasting options, simplified pricing, quicker scheduling and easier participation in virtual events of all sizes.

During the global pandemic, businesses have used PGi’s webcast and operator-led call capabilities to deliver virtual events to millions of people around the world. The online events portfolio has seen a 350% increase in demand for virtual events and 500% increase in the number of people in attendance.

From delivering executive updates, hosting virtual trade shows, supplying official bulletins, conducting executive town halls, rolling out training sessions and more – GlobalMeet Webcast and GlobalMeet Operator Assisted are trusted around the world when groups need to communicate critical information to large, dispersed teams.

Reflecting PGi’s commitment to simplify virtual events while creating enhanced experiences for customers and their end-users, the latest GlobalMeet Webcast release includes improved audio quality — whether connecting via computer microphone or headset — and dynamic screen sharing options.

  • Professional video from anywhere: Cloud-based camera controls turn any presentation into a television quality broadcast.
  • Simplified audio webcasting:Use your computer microphone or headset to broadcast high quality audio to live audience members with a single click.
  • Effortless screen sharing: Whether working from home or back in the office, share your screen, or an application, with thousands of live audience members using only a browser. No downloads, ever!

GlobalMeet Operator Assisted delivers large capacity, professionally run conferencing with added security and assistance. GlobalMeet Operator Assisted enhancements coming soon will include simplified pricing and scheduling capabilities to streamline the customer experience.

  • Pay-as-you-go flat rate pricing:Provide single event, flat rate pricing with a set list of included services.
  • Schedule managed services: Schedule a webcast with or without operator-assisted audio using the GlobalMeet Events Portal to reduce time, and effort associated with scheduling events.

“It’s no surprise we’ve seen record-breaking usage and demand for our virtual events over the past few months,” said Rick Mace, CEO, PGi. “A recent survey we conducted with The Harris Poll found that 54% of Americans working from home due to COVID said they would not be comfortable attending large work-related conferences or events. Naturally, the pandemic has forced businesses to re-evaluate their work from home policies, and we’re also seeing businesses get comfortable hosting large virtual events.  We’re predicting that as business travel resumes many companies will consider replacing large in-person events with virtual, high quality video and voice streaming solutions.”

PGi has powered virtual meetings and events for customers safely and reliably for nearly 30 years, helping people, teams, and enterprises connect worldwide with advanced video conferencing and broadcasting.

About Premiere Global Services, Inc. | PGi
PGi provides businesses with secure, professional technology that inspires and connects audiences worldwide. Through its cloud-based and feature-rich video conferencing and webcast technology, PGi empowers virtual events that enable the future of work. To learn more visit pgi.com, or follow PGi on LinkedInTwitter, and Facebook.

Webinar, Webcast and Web Conferencing: What’s the Difference?

Yesterday you met with clients in New York, San Francisco, London and Singapore – without ever leaving your house. Isn’t it amazing? With technology, you can meet with clients, colleagues and industry leaders from all over the world. Online communication tools make it easy to collaborate across time zones, but not all digital solutions are cut out for the same task. With that said, are you sure you’re using webinar, webcast, and web conferencing platforms to their fullest potential?

To answer that question, you must first understand the difference between all three technologies.

Webinar, Webcast, and Web Conferencing Defined

webinar is a live event (or simulated-live, pre-recorded event) that viewers can access online in real-time. Furthermore, webinars are typically online seminars or informative presentations for demand generation, customer engagement, thought leadership and product marketing. A webinar is a two-way presentation experience, where attendees can participate through interactive features that allow for shared screens, question-and-answer sessions and topic discussions. In fact, 92% of webinar attendees state they want a live question and answer session as part of a webinar.

On the other hand, webcasts refer to a live-stream or on-demand broadcast over the Internet. A webcast is a one-way experience, with the host speaking or presenting to the audience. While webcasts can also include interactive participation, the features are geared more towards enterprise and high-profile events. Common uses of a webcast include corporate town halls, investor relations meetings, training sessions, and HR communications.

Web conferencing software allows users to communicate via video. Web conferencing is often used for online client or internal meetings, content sharing and video chatting with friends and family. Since the COVID-19 outbreak, web conferencing tools across the market have seen a 500% increase in sales.

Finding the Right Tool for Your Goals

The most significant difference between a webinar, webcast and web conference is scale.

Webinar and webcasting technology is better suited for large group meetings and events with robust audiences and a defined presentation. Another difference is the need for real-time or pre-recorded streamed content. Webinar and webcasting tools are often the most effective way to deliver targeted, relevant content that promotes products and services to prospects and customers.

In contrast, web conferencing is a far more intimate, interactive two-way experience, designed to let small groups collaborate in real-time. They provide users with a series of helpful collaboration tools such as chat, file sharing and video controls. Web conferencing is better suited for personal demos or sales proposals with a single client and brainstorming sessions with your team. If you are looking to shift a casual conversion into a professional presentation, try hosting a webcast.

Using the right tool is imperative for the success of your event or goal. For instance, using a web conferencing tool for a large presentation to thousands of participants will likely end in poor communication and ineffective use of your client/colleagues’ time.

Think you know which tool is right for your company? PGi offers multiple types of online events solutions to suit your needs. See how PGi’s solutions can help you accomplish your goals.

5 Video Conferencing Benefits for Small Businesses

Tools for a small business video conference are no longer optional for companies. With most employees working from home for the foreseeable future, small businesses must have a preferred video conferencing tool to communicate with their teams, clients, and vendors.

Before the COVID-19 pandemic, 58% of businesses used video conferencing for their everyday operations. This number is expected to increase dramatically over the next year and beyond.

Fortunately, video conferencing tools provide businesses of all sizes with various advantages. Small businesses can expect to enjoy benefits such as:

1. Little to No Onboarding

Small business video conferencing software is incredibly easy to use. Compared to other SMB tools, employees will quickly understand how to properly use the video conferencing tool for their internal and external work needs.

Using these tools, employees can:

  • Schedule internal meetings
  • Communicate with clients and vendors across the world without traveling
  • Speak with teammates about projects and initiatives, regardless of location

And this only scratches the surface of the possibilities.

2. Cohesive Communication

Conference calls, emails, project management notifications, and other outdated forms of communication often bottleneck projects. With a video conferencing tool, small businesses can easily update team members on the status of a task or project and accomplish goals faster thanks to seamless video communication.

3. Reduced Costs

Small businesses are always looking for strategic ways to reduce costs. Investing in video conferencing software is one great way to save.

Video conferencing has been proven to reduce small businesses’ travel costs by up to 30%. And, with the rise in telecommuting, small businesses can save more on office overhead expenses. The same study found that businesses can save approximately $11,000 per employee by using video conferencing software.

4. Improved Productivity

Small business video conferencing software also enables remote workers to be more productive throughout the day. 43% of remote workers using video conferencing believe that it enhances their productivity.

Rather than spending the day attempting to get answers via text, email, chat, or business systems, employees can have their questions answered instantly in a video conference.

5. Employee Engagement

Whether your small business operates a partially- or fully-remote team, video conferencing tools enable employees to engage with coworkers throughout the day. Since remote work can be isolating, this face-to-face interaction boosts employee morale, leading to a more productive and enthusiastic team.

Experience the Advantages for Yourself

Ready to see how video conferencing software can benefit your small business?

4 Conference Call Fails (and How to Prevent Them)

Have you noticed how much audio disruption people tolerate during conference calls or online meetings? Examples include background noise, fragmented audio, and that awful echo where you hear your own voice through the other line. Somehow, most professionals still haven’t made a point of avoiding these easily preventable fails. Here’s how to banish them for good.

Audio That Cuts In and Out

Spotty sound can sabotage an important call. That’s because it creates a subconscious perception that you, the speaker, are less trustworthy—even though it’s the technology, not you, that’s unreliable. Additionally, the sound of “degraded” audio quality has actually been found to cause a physiological stress response in test subjects.

There are two ways to prevent this problem. The first is to test your microphone regularly since microphone hardware is often the failure point. It takes 60 seconds to grab a colleague, give them your headset, and ask them to call you to test your mic. The other preventive measure is to make sure your web conferencing solution meets the industry standards for audio quality.

Speaker’s Volume is Too Low

When people are struggling to hear you, they’re dedicating brainpower to figuring out what you’re saying instead of thinking about your ideas. Not good! Fortunately, with many web conferencing solutions, you have the option to calibrate volume. You can adjust the volume of a guest in your meeting to set at the correct level for you.

Background Noise

When you’re taking a one-on-one call in a coffee shop or on a busy city block, the background noise might be distracting. But it’s usually not a disaster. Large online group meetings are different. Once multiple people are involved, your background noise becomes everyone’s problem. It derails other speakers and causes you to make a shoddy impression when you’re talking.

The best way to mitigate this problem is to take online meetings in the quietest available space and practice good muting etiquette. If you’re the one hosting the call, you can take control of the meeting. Mute guests in your meeting while screen sharing or to silence an open line that is bringing noise into the meeting to eliminate the disruption.

The Dreaded Echo

No one likes hearing their own voice in a normal situation. And hearing your voice echoed back while you’re talking to a group of people? Cringeworthy. This dreadful experience is usually the result of one of two problems:

  1. Multiple people are taking the call in the same room using different devices. When there are several active microphones in the same room dialed into the same call, things get messy—that’s why it’s usually best to call from one line.
  2. The web conferencing solution you’re using isn’t powerful enough to handle the demands of the call. If you have a lot of participants dialing in from different locations, your tech might be the bottleneck causing the echo.

The solution to this problem is to avoid having multiple active lines on the same call in the same room.

Make Every Call a Pleasant Experience

By understanding the underlying causes that contribute to common conference call problems you can make every conference call a positive experience for yourself and the other people on the call.

Try GlobalMeet Collaboration for a better meeting experience with crystal-clear Dolby audio, improved voice clarity, noise suppression and spatial voice separation. Enjoy the peace of mind that comes with state-of-the-art web conferencing technology.