Why HD Video Quality Matters

Why HD Video Quality Matters


As streaming technology continues to improve, HD video quality is emerging as the standard. That’s true not only for entertainment-oriented video streaming (via Netflix, YouTube, etc.) but also for video conferencing. But how important is HD video quality in an online meeting?

The Truth About Video Quality

Marketing researchers have found some telling data regarding the importance of video quality. In particular, the data shows:

  • 62% of people are more likely to have a negative perception of a brand following a poor-quality video experience.
  • 23% who have everhad a poor-quality video experience with a brand will hesitate to purchase from the brand.
  • 57% of people are less likely to share a poor-quality video.

Video Conferencing is No Exception

Those marketing findings might not seem relevant to video conferencing, but in fact, those numbers are highly relevant. That’s because the “video experience” you provide as a brand isn’t limited to your marketing videos. Everything you do on screen is a “video experience” of your brand, and that includes webinars, webcasts, virtual meetings, and video-delivered sales pitches.

If two-thirds of people end up with a negative perception of a brand following a low-quality video experience, why would you expect a low-quality, video-delivered sales pitch to yield a different result? If one-quarter of people will hesitate to purchase from a brand after a low-quality video experience, why wouldn’t they feel the same way after getting poor video quality during a webinar?

It Matters Internally, Too

Though the most important thing to think about is the customer-facing video experience, the experience you’re having within the company matters, too. HD video conferencing is especially important if you have remote colleagues who work together but rarely meet in person. Providing the most realistic experience possible during a meeting will help colleagues forge more trust and work together more cohesively.

Step Up Your Video Quality Game

Want HD quality during your meetings and webcasts? That’s just one reason 100 million people love communicating with GlobalMeet. 

5 Innovative Ways to Screen Share During Your Online Meeting

Why is it that attendees of online meetings seem to forget about the ability to screen share? While it is often used for training, or to show a specific page or document, there are numerous other ways to help provide better clarity and collaboration through screen sharing.

Visual stimulation makes experiences more memorable and more persuasive. Taking a few extra minutes to make presentations and meetings more visual can result in a more memorable and productive meeting. Here’s a few ways screen sharing can help.

1. Visual Brainstorming

If your remote team needs a good brainstorming session, think of screen sharing as a virtual whiteboard! Seeing ideas as they’re discussed can spark better collaboration and you might be surprised by the collaborative team spirit this tactic inspires.

2. Customer Onboarding

New customers are bound to have a few questions while getting up and running. Foster your relationship with them by preemptively addressing any new customers’ confusion. It doesn’t need to be mandatory, but your less tech-savvy customers will appreciate the option and you’ll then be able to prevent early frustrations before they start. As a bonus, you’ll also get valuable feedback on your product’s user experience.

3. Visual Analysis

When people see numbers changing in real time, it makes the data more interesting. Use screen sharing to create a lasting memory by sharing live data visualization.

For example, cybersecurity standards are notoriously hard to communicate and enforce. However, showing a real-time visualization of websites hacked today can better drives home the importance of strong website security.

4. Collaborative Decision-Making

Creative teams may need to decide on images, slogans, colors, formats, and other brand assets for a future campaign. When various options are sent to team members via email, it can be hard to get clear and decisive feedback.

Showing each option and allowing for collaborative feedback will help ensure everyone is on the same page and has the opportunity to voice their thoughts.

5. Encourage Accountability

Again, visuals make memories. It sounds simple, but seeing your name be assigned to a task on-screen can reinforce your ownership. Capitalize on this by creating task lists during a screen share session.

Visual Power

Screen sharing is a popular tool, but many people don’t harness its power in creative ways. When you apply it effectively, screen sharing can do a lot to catalyze focus and increase productivity. Remember these tips for your next online meeting to use it to its full potential.

How to Use Webcasts to Increase Investor Relations Transparency

How to Use Webcasts to Increase Investor Relations Transparency


Especially in enterprises, investor relations pros are long-standing champions of webcasts. Why? When delivering vital financial data and announcements to audiences around the world, video is the ideal medium to give shareholders, potential investors, and financial analysts what they want. Video lends itself well to providing corporate transparency, consistency, realism, and timely, direct communication about the company’s business outlook.

To have a truly effective investor relations (IR) team, a webcasting platform is vital. A solid webcasting platform gives IR teams the tools they need to create impactful, interactive webcasts that engage and inform attendees. A webcast can also include charts, graphics, prerecorded video clips, and PowerPoint presentations in addition to the primary presenter’s audio or video message. It can also include customizable tabs for identifying downloadable content (like the presentation deck and other major takeaways), as well as agenda, player tabs for speaker bios, links to social media channels, and other needed info.

Engage Attendees with Two-Way Communication

In-event polls. Use polling to get the audience’s pulse on a given topic. Live polling also gathers a collective snapshot of specific questions or topics.

Moderated Q&A. Allow attendees to submit questions for the event speaker to address.

Surveys. Capture attendee feedback and insights with post-event surveys, which will help improve your webcasts in the future. Using surveys, you can learn what people liked and disliked during the event, what worked well and where you can improve.

Deliver Transparency Instantly with On-Demand Webcasts

GlobalMeet Webcast records your live event and creates an archive version within minutes following the event. This enables stakeholders not in attendance to watch the recording at their leisure. And all the interactive webcast features remain intact for on-demand viewers!

Videos on-demand are key to both internal communication and external outreach. For example, companies may share recorded quarterly earnings calls to provide immediate executive messaging on the company’s performance or employee impact.

Webcasts are an effective, cost-efficient way to keep shareholders,  investors, analysts and interested parties up to date with transparent, two-way communication.


4 Collaboration Platform Flaws

4 Collaboration Platform Flaws that Will Decrease Productivity

Shopping for a team collaboration platform? Businesses tend to leave “user experience” off the list – to
negative results. Without considering the functionality your employees need to succeed, your investment
will almost always miss the mark.
Consider these four factors of collaboration platforms that can ruin employee experience and productivity.

1. Bad design
Every platform you use daily should be designed in a way that’s both sharp and sensible. Features should
offer convenient functionality. Your platform should also allow for user feedback to evolve tools and
improve efficiency and productivity when possible.

2. Not mobile friendly
Internal and external teams use a variety of devices to collaborate – not everyone is in an office or on a
desktop computer. More and more employees use their mobile devices for meetings and multi-tasking
during work hours. That means your employees need mobile access to your collaboration platform.
Without having multi-device versions of your site, employees will be forced to work in ways that slow them
down or discourage work on the go.

3. Poor functionality
Nothing is more frustrating than when software tools can’t do what employees need them to. One
example? When employees feel like their hands are tied when functionality is limited while hosting a
meeting or conference call. When employees feel restricted by a tool, eventually they will just stop using it
– meaning your business just lost the confidence of your workforce, along with the investment you made
in those tools.

4. Difficult to use
Software is only effective when it is intuitive and easy to use. Ease of use depends on software providers
who consider the user experience in the design and development process. When employees can’t

intuitively navigate a tool, they’re unproductive and will likely eventually give up. Tasks will fall to the
wayside, and employees will complain about the solution while they wait for something better.
If your employees are struggling with your collaboration platform, it may be for these reasons or more. If
these complaints sound familiar and you’re ready to make a change, take steps to update your platform
today and sign up for GlobalMeet Collaboration.

Smart Collaboration Tools

Smart Collaboration Tools that Breathe Life into Virtual Meetings

Change is inevitable in today’s fast-paced world. The integration of technologies like artificial intelligence (AI), chatbots and other computer-driven communication systems are reshaping team interaction during virtual meetings. No matter your business size, you need to be agile – and you need flexible, intuitive collaboration tools that can keep up.

The effectiveness of virtual meetings relies on the smart collaboration tools that transform the user experience. Here’s how this all works.

Evolved note taking

Note taking in virtual meetings is a necessary evil. But traditional note taking is time-consuming and can actually be disruptive to a meeting’s flow. Smart collaboration tools today combine note taking and transcription functionality within the platform. Recording or transcribing meetings can save you a lot of time and allow team members to efficiently offload note taking and focus on higher-value tasks.

Automated processes

Workers waste a substantial amount of time orchestrating work vs. actually doing it. It’s no secret that smart collaboration tools rejuvenate productivity by reducing tedious, manual and mundane tasks. Teams that leverage AI tools integrated into their collaboration or meeting software (like recording reminders, transcription services, calendar-aware scheduling and follow-up reminders) can save time. Now, your work week can be used to handle your most important and pressing tasks.

Praise from remote teams

Remote teams tend to be optimistic about smart collaboration technology. Virtual meetings are the primary way these teams communicate, so they tend to be eager for advancements in smart collaboration technology. When implementing a new generation of smart collaboration tools, count on remote teams to help support rollout.

Improved IT processes

IT teams are in the trenches day in and day out with technology, so they have visibility into what needs improved. Because of this, IT teams also typically embrace collaboration technologies because they streamline communication. By leveraging top collaboration technology, IT teams can increase adoption rates and virtual meeting software usage. And reliable platforms decrease the demand for IT support resources, giving them time back in their day for other pressing issues.

Are you ready to implement these groundbreaking smart collaboration tools and more? Learn more by taking advantage of a free GlobalMeet Collaboration trial today!

5 Reasons Your Organization Should Leverage Live Streaming

Employees today – especially those in the millennial general – demand transparency and real-time information sharing. But remote employees and global office locations mean enterprise workforces are now spread beyond the single office setting. Getting more than a handful of people from a department in one room at the same time can be a difficult task – and getting a workforce of thousands (or more) can be just about impossible.

Thankfully, that’s where live streaming helps out. Live video conference calls and webcasts allow enterprises to bridge the physical gap to help colleagues, customers, prospects and partners come together. Today, video is no longer a luxury – it’s as critical to collaboration as the conference room, speakerphone or whiteboard. Read on to learn why.

1. Expressions & body language matter

Audio calls and emails just don’t cut it anymore, when compared to interacting with someone live on video. Facial and emotional context clues can mean the difference between knowing if an idea landed with a thud or if your audience is speechless with delight. It also makes your content more memorable to those you’re communicating with.

People today remember just 10 percent of what they hear after three days have passed. But retention increases to 65 percent when the same information is shown with a visual. So for important information, an email or call won’t cut it. You need to be able to address the audience face-to-face virtually.

2. Transparency makes for a happy workforce

A third (31 percent) of employees say they want more transparency from management on the health of the business – and three-fourths say they care deeply about their company’s well-being. Unfortunately, only about a quarter (23%) say they have full insight into how their company is actually doing.

This gap must be filled to create company trust. Live video conveys authenticity in a way no other medium can. And since time in person isn’t always an option, live streaming can create positive feelings about the company.

3. Let all voices be heard

Everyone can become familiar faces with live streaming, from the CEO to team members in faraway cities. It also increases the ability to have true “all-hands” meetings with distributed staff.

Live streaming means fewer barriers to getting everyone together. So instead of annual or quarterly meetings, more frequent time with your team (weekly or monthly) can make senior leaders and staff more accessible to each other, and allow everyone to understand the company’s direction.

4. Ongoing engagement is critical

Live meetings can take place only once – and absent attendees will miss out on info shared. Conversely, live-stream meetings can be recorded and watched at a later time. This increases knowledge sharing and collaboration, and also captures the event much better than a post-meeting recap could.

Any kind of content can be recorded and shared with live streaming, from a major corporate presentation to an informal brainstorm with staff. Content can be shared openly on company social media channels or privately on a company intranet, while searchable transcripts can be automatically created to make it easy to find the content you need.

5. It’s already how people already communicate

Thanks to social media channels and smartphone apps, it’s already easy for anyone to live stream from their phones. The tool is as much a part of the way we communicate as email or chat. And the numbers back it up: 80 percent of people would rather watch live video from a brand than read a blog, and just as many (82%) prefer live video from a brand over social posts.

And it isn’t only millennials. Almost two-thirds (59 percent) of senior execs would rather watch a video than read text. With live streaming, you can make it easier for employees and leaders to communicate and receive information the way they’re most comfortable