5 Reasons Your Organization Should Leverage Live Streaming

Employees today – especially those in the millennial general – demand transparency and real-time information sharing. But remote employees and global office locations mean enterprise workforces are now spread beyond the single office setting. Getting more than a handful of people from a department in one room at the same time can be a difficult task – and getting a workforce of thousands (or more) can be just about impossible.

Thankfully, that’s where live streaming helps out. Live video conference calls and webcasts allow enterprises to bridge the physical gap to help colleagues, customers, prospects and partners come together. Today, video is no longer a luxury – it’s as critical to collaboration as the conference room, speakerphone or whiteboard. Read on to learn why.

1. Expressions & body language matter

Audio calls and emails just don’t cut it anymore, when compared to interacting with someone live on video. Facial and emotional context clues can mean the difference between knowing if an idea landed with a thud or if your audience is speechless with delight. It also makes your content more memorable to those you’re communicating with.

People today remember just 10 percent of what they hear after three days have passed. But retention increases to 65 percent when the same information is shown with a visual. So for important information, an email or call won’t cut it. You need to be able to address the audience face-to-face virtually.

2. Transparency makes for a happy workforce

A third (31 percent) of employees say they want more transparency from management on the health of the business – and three-fourths say they care deeply about their company’s well-being. Unfortunately, only about a quarter (23%) say they have full insight into how their company is actually doing.

This gap must be filled to create company trust. Live video conveys authenticity in a way no other medium can. And since time in person isn’t always an option, live streaming can create positive feelings about the company.

3. Let all voices be heard

Everyone can become familiar faces with live streaming, from the CEO to team members in faraway cities. It also increases the ability to have true “all-hands” meetings with distributed staff.

Live streaming means fewer barriers to getting everyone together. So instead of annual or quarterly meetings, more frequent time with your team (weekly or monthly) can make senior leaders and staff more accessible to each other, and allow everyone to understand the company’s direction.

4. Ongoing engagement is critical

Live meetings can take place only once – and absent attendees will miss out on info shared. Conversely, live-stream meetings can be recorded and watched at a later time. This increases knowledge sharing and collaboration, and also captures the event much better than a post-meeting recap could.

Any kind of content can be recorded and shared with live streaming, from a major corporate presentation to an informal brainstorm with staff. Content can be shared openly on company social media channels or privately on a company intranet, while searchable transcripts can be automatically created to make it easy to find the content you need.

5. It’s already how people already communicate

Thanks to social media channels and smartphone apps, it’s already easy for anyone to live stream from their phones. The tool is as much a part of the way we communicate as email or chat. And the numbers back it up: 80 percent of people would rather watch live video from a brand than read a blog, and just as many (82%) prefer live video from a brand over social posts.

And it isn’t only millennials. Almost two-thirds (59 percent) of senior execs would rather watch a video than read text. With live streaming, you can make it easier for employees and leaders to communicate and receive information the way they’re most comfortable