How to Use Webcasts to Increase Investor Relations Transparency

How to Use Webcasts to Increase Investor Relations Transparency


Especially in enterprises, investor relations pros are long-standing champions of webcasts. Why? When delivering vital financial data and announcements to audiences around the world, video is the ideal medium to give shareholders, potential investors, and financial analysts what they want. Video lends itself well to providing corporate transparency, consistency, realism, and timely, direct communication about the company’s business outlook.

To have a truly effective investor relations (IR) team, a webcasting platform is vital. A solid webcasting platform gives IR teams the tools they need to create impactful, interactive webcasts that engage and inform attendees. A webcast can also include charts, graphics, prerecorded video clips, and PowerPoint presentations in addition to the primary presenter’s audio or video message. It can also include customizable tabs for identifying downloadable content (like the presentation deck and other major takeaways), as well as agenda, player tabs for speaker bios, links to social media channels, and other needed info.

Engage Attendees with Two-Way Communication

In-event polls. Use polling to get the audience’s pulse on a given topic. Live polling also gathers a collective snapshot of specific questions or topics.

Moderated Q&A. Allow attendees to submit questions for the event speaker to address.

Surveys. Capture attendee feedback and insights with post-event surveys, which will help improve your webcasts in the future. Using surveys, you can learn what people liked and disliked during the event, what worked well and where you can improve.

Deliver Transparency Instantly with On-Demand Webcasts

GlobalMeet Webcast records your live event and creates an archive version within minutes following the event. This enables stakeholders not in attendance to watch the recording at their leisure. And all the interactive webcast features remain intact for on-demand viewers!

Videos on-demand are key to both internal communication and external outreach. For example, companies may share recorded quarterly earnings calls to provide immediate executive messaging on the company’s performance or employee impact.

Webcasts are an effective, cost-efficient way to keep shareholders,  investors, analysts and interested parties up to date with transparent, two-way communication.